The 7 Best Orthopedic Website Design Trends for 2023
July 14, 2023
In today’s digital age, having an effective and visually appealing website is crucial for orthopedic practices and surgeons. Here are the top trends for 2023
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Google Analytics and Meta Pixel: How to stay HIPAA compliant and safely collect patient data
June 7, 2023
Recently, the U. S. Department of Health and Human Services issued a statement concerning website tracking services like Google Analytics and Meta Pixels and how they relate to HIPAA.
How to Ensure Your Medical Website is Compliant with the Privacy Rights Act
April 25, 2023
In today’s digital age, online privacy is a hot button issue. Healthcare providers and medical institutions must take extra precautions when it comes to protecting patient privacy.
How to Improve Your Practice’s Reputation Online and Beyond!
April 4, 2023
It’s no secret that your practice’s reputation can be a driver of your patient acquisition and retention. Good reviews and a great overall sentiment about your practice can lead to natural success,
5 Best OB-GYN Website Design Principles to Make Your Site Stand Out [+ 5 Examples]
March 3, 2023
Women seeking OB-GYN services from gynecologists and obstetricians are faced with the choice of deciding who they want to see. When looking for a new OBGYN,
5 Ways to Increase Practice Value with Marketing
January 30, 2023
To succeed in the competitive healthcare industry, a management services organization (MSO) must have a strong infrastructure in place. Given that one of the main goals of an MSOs is to increase revenue,
6 Steps to Creating a Marketing Budget for Medical Practices
January 26, 2023
Healthcare marketing budgets can vary widely depending on the size and speciality of the practice as well as the size of the target audience and methods used to reach them.
When & Why You Need to Refresh Your Medical Website
December 11, 2022
You need to continually refresh your website to maintain credibility. Patients are not going to trust outdated information, old images, or stale content. In fact, they may even get the impression that your practice is not operating at peak performance or keeping up with the latest healthcare trends and procedures.
2023 Healthcare Marketing Trends
December 8, 2022
One thing we have learned from the post-pandemic era in healthcare is that we must prepare for what is to come – and adapt. There have been several changes over the last two years,
10 Online Medical Marketing Scams to Avoid
December 2, 2022
When you’re running a practice and caring for patients, building a purpose-driven marketing plan, creating high-quality content, and optimizing current campaigns is the last thing you have time for.