Urology Practice Growth | Setting Clear Business Goals

Practis Blog
Urologist welcoming a new patient and growing his business

What makes goal setting for urology practices unique? Several things. The highly competitive nature of urology means specific, data-driven goals are essential. Additionally, your urology practice marketing, budgeting, and financial goals are all informed by urology-specific factors and metrics. And because the urology healthcare industry is always evolving, tracking progress and measuring results are critical if you hope to start (and finish) strong in 2024.

Define Your Urology Business Goals

Setting clear goals is important for many reasons, not the least of which is to keep you focused. When you have specific goals, you can avoid saying yes to strategies that don’t align with your goals and overall vision for 2024. Plus, studies have shown that clear benchmarks keep you motivated and laser-focused, making your goals more attainable.

Patient-Centric Goals that Increase Retention

Patient-centric goals enhance patient experience and satisfaction. They also increase retention and referrals. Patient-centric goals might include:

  • Identifying and closing gaps in patient care coordination
  • Creating an environment where patients feel emotionally supported
  • Follow-ups to address questions and concerns
  • A refreshed website that’s intuitive and full of relevant urology content
  • A social presence that engages with patients in an accessible, human way

Operational Efficiency Goals to Optimize Clinic Workflow

Operational efficiency goals help streamline your administrative process, optimizing scheduling and patient flow. Some operational efficiency goals for your urology practice might include:

  • Improving patient flow by using AI tools for collaboration and measurement
  • Optimizing scheduling through appointment confirmations with text and email
  • Establish secure online patient portals
  • Gather patient feedback to help reduce patient leakage
  • Automate appointment scheduling

Financial Objectives for Increasing Revenue

Your financial objectives include revenue growth targets and cost management strategies. It’s always a good idea to look to the past before setting financial goals for the future. Do a deep dive into your past successes and failures to assess strengths and weaknesses. Often, urology practices can improve revenue by making relatively simple changes, like reducing wait times, maximizing marketing spend, and revisiting their original business plan to make much-needed revisions.

Savvy Strategies for Achieving Your Growth Goals

Implementing Advanced Technologies

Telemedicine, AI-assisted diagnostics, and remote monitoring can all help contribute to improved patient care and optimal efficiency. It’s all about finding which emerging technologies make the most sense for your urology practice. Certain software solutions can give your practice a much-needed upgrade by streamlining operations and enhancing efficiency all around. If you need help deciding which advanced technologies are right for you, the Practis team has your back.

Marketing and Branding

The right marketing approach is essential for reaching growth goals in the new year. Unproductive marketing is a waste of money, and old techniques won’t take you into the future. Urology marketing experts who specialize in practice growth can help you devise a savvy strategy that aligns with your goals, making the most of your marketing budget. 

As a practice owner, you know urology marketing is unique. Tactics and strategies that work in other industries – even other branches of medicine – won’t necessarily yield results for your practice. That’s why you need a partner specializing in urology SEO, practice growth, and custom marketing strategies. Practis can help you reach your growth goals in 2024 with the following marketing and branding strategies:

  • Urology website design and SEO
  • Social media management
  • Online review management
  • Paid search
  • Email marketing
  • HIPAA-compliant forms and online bill pay

Team Development

When it comes to practice growth, work culture is an important – but often overlooked – factor. Continuous education and training help keep staff motivated while fostering a sense of personal pride and empowerment. By nurturing a collaborative and connected work culture, you not only support your staff but also help ensure an optimal patient experience.

Measurement and Evaluation

Throughout the year, it’s important to review your goals continually. By establishing relevant KPIs (key performance indicators), you can measure progress, receive valuable insights, and pivot where necessary. It can be difficult to know where to focus, but Practis can help you choose the best KPIs for your urology practice. 

Regularly reviewing and adjusting your goals based on these performance metrics means your strategies don’t grow stagnant and you always stay ahead of the curve. Once again, it comes back to clear business goals. The goal of your metrics will help you track the right KPIs, giving you critical insight into your current methods and strategies.

Urology Practice Success Starts With Clear Goals

This year, Practis was proud to be a part of countless success stories. The one thing these practices all had in common? Clear, strategic business goals. 

For example, Lowcountry Urology Clinic in Charleston had the following practice growth goals:

  • Rank online in all major search engines
  • Develop a modern site that better reflected their brand
  • Improve user experience on mobile devices
  • Develop the ability to search by provider and location

Practis helped Lowcountry Urology achieve and exceed their goals, with outstanding results. Thanks to a modern urologist website design, optimized mobile app, and strong digital marketing campaigns, Lowcountry ranked first in search engine result pages (SERP), saw a 15.51% increase in phone calls, and experienced a 3.26% increase in online appointment form submissions. 

Grow Toward Your Business Goals in 2024

Strategic planning is the key to sustained practice growth. In 2024, Practis can help you meet your goals with patient-centric strategies and a custom marketing plan. From urology SEO to social media management to medical website design and beyond, we’re your partner for practice growth and expansion in the new year.

Ready to reach and exceed your goals in 2024? Give us a call.