How Doctors Should Manage Negative Patient Reviews
July 18, 2023
How to respond to negative patient reviews and manage negative feedback with doctor review management strategies that prioritize your online reputation.
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Category: Improving Patient Experience
When & Why You Need to Refresh Your Medical Website
December 11, 2022
You need to continually refresh your website to maintain credibility. Patients are not going to trust outdated information, old images, or stale content. In fact, they may even get the impression that your practice is not operating at peak performance or keeping up with the latest healthcare trends and procedures.
2023 Healthcare Marketing Trends
December 8, 2022
One thing we have learned from the post-pandemic era in healthcare is that we must prepare for what is to come – and adapt. There have been several changes over the last two years,
10 Online Medical Marketing Scams to Avoid
December 2, 2022
When you’re running a practice and caring for patients, building a purpose-driven marketing plan, creating high-quality content, and optimizing current campaigns is the last thing you have time for.
5 Pages Your Healthcare Website Absolutely Needs
November 29, 2022
Your healthcare website is one of the most important touch points in the patient experience. It is often the first place patients visit to get to know your organization and the services you provide.
10 Best Healthcare Marketing Strategies that will Grow your Practice
November 18, 2022
With the holidays around the corner, now is the ideal time to plan for the new year.
A new year will always bring changes, and as
Top Medical Website Design Features & Why
November 15, 2022
Did you know that 77% of potential patients are using search engines prior to ever booking an appointment? This means that your medical website’s design
HealthLinks: Mental Health
October 31, 2022
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase.
Why implementing Semantic SEO on your healthcare website is important
October 27, 2022
In language, semantics refers to the study of meaning. Semantic SEO is a focus on words, phrases, and sentences that creates more meaning to improve
Marketing your Orthopedic Practice Online – What You Should Know
September 30, 2022
Orthopedics is seeing a shift in healthcare. In the past, many orthopedic patients were seen as a result of a physician referral. Today, however, that decision-making power has now largely shifted to the patient.