Hundreds of urologists and urology practices across the U.S. count on Practis as the backbone of their success in driving long-term sustainable revenue for the conditions they treat and the procedures they perform.
If you’re looking to generate more patients and procedure volume, we can help. Because every practice is different, we provide a competitive assessment and share how you can grow your practice through urology marketing.
Urologist Marketing Online
Prospective patients are increasingly turning to the web to seek urological care. A well-designed website and other online tools can help provide prospective patients with a clear understanding of the excellent care you provide.
It’s essential that you leverage an array of urology marketing tools including website design, Google Ads for urologists, and even urology SEO. Your content will need to showcase a variety of the urologic conditions you treat and how you can help your patients. If your patients can use your website to know, like and trust you, it will help them decide to call you to schedule their visit.
- Website Design for Urology – To a modern audience, bad web design is incredibly off-putting. If you want to practice good urology marketing, then you will need to have a site that not only looks beautiful but also makes it easy for new patients to call. You’ll also need to make sure your urology website meets accessibility and compatibility requirements. Luckily, we have over 25 years of experience building urology websites and can help you get the optimal design that will give you a great return on your investment.
- Urology SEO – A sometimes overlooked, but critical, aspect of urology marketing, is getting the SEO on your website right. Practis’ team of experts can help you identify and incorporate relevant keywords so you rank for the keywords that matter.
- Google Ads for Urology – The third pillar used in urology marketing online, Google Ads, PPC, or paid search is a useful tool for attracting new patients who are searching for your services in your area. Our team of expert marketers can help take your urology practice to the next level through the use of paid Google ads.
Urology Marketing Services
Coordinated efforts to drive results to acquire new patients
A Proven Approach to Helping Urologists Grow Their Practice
Urology Search Engine Optimization (SEO)
Getting your site ranked favorably is critical to your practice growth. In the U.S., there are over a million Google searches for a urologist each year. Therefore its mission-critical that your website is optimized properly for prospective patients who are searching online to find you. Search engine optimization, or Medical SEO, will help to get your website ranked favorably. Targeting specific keywords related to your specialty and your locality, adding and optimizing content on topics you want to be found for, improving site page speed and user experience are all a part of SEO. If your search results are not where they need to be, Practis can help.
Urologist Listings Management
Did you know that the consistency and accuracy of the practice information and its urologists is a search engine ranking factor? Sure, it's important to have the correct information on your website, but in many cases patients get directions before they even reach your urology website. Imagine your patient finding your old information such as a wrong address on an another profile out on the web and they drive to your old office. That's why it's so important to clean up your off page properties where your information is listed. Think directories and citation sources like WebMD, Healthgrades, Sharecare, Vitals. Practis has the tools and the resources to help you provide the right information to patients no matter where the journey beigns.
Urology Social Media Management
Similar to how your patients receive care from you tailored to their individual needs, your social media marketing needs to be tailored to your area of focus. Looking to drive more vasectomy patients? March Madness and the Masters are great weekend long events for men to take advantage of that downtime. Our team of medical writers will develop content for you that is informative, engaging and sharable. Ongoing social posts from reputable sources, and infographics all help to drive patient engagement. Looking to maximize your reach? Social Media advertisement program are great to get your content in front of more patients in potential need of urologic care.
Urology Reviews Management
Today urology groups provide comprehensive urologic services for men and women – from in-office BPH treatment to complex robotic-assisted surgery. When a patient feels comfortable with their urologist, they will likely make referrals to family, friends, and those who they are connected via social media.
Many patients who are looking for a urologist near them go online to seek referrals and online reviews. Those online reviews can exist in many places across the web – Google, HealthGrades, Facebook, physician and urology association directory sites. Therefore it is important that you manage your online reputation.
Content Marketing for Urologists
Urologic content for your urology website and social media on a variety of topics covering testing, wellness and prevention, conditions and treatment options.
- Health Library – a comprehensive patient education library of men’s and women’s urologic health, conditions, treatments, testing and more.
- Content from our Partner Publishers– we coordinate with many popular national urology brands including Medtronic, Boston Scientific, Coloplast, daVinci Surgery, UroLift, and more. Topics include ED, Penile Implants, robotic surgery, UroLift, incontinence, men’s and women’s health.
- Patient Education Videos –Patient education videos on a number of urologic conditions and treatments such as erectile dysfunction, BPH, incontinence and more.
Urology PPC (Pay Per Click) Advertisement
Want to deliver pay per click ads for overactive bladder? Trying to stand out on social beyond organic results to promote a vasectomy?
Whether it’s a search advertisement campaign on Google for a specific procedure in a target market or a display ad campaign on Google’s partner network to drive awareness and engagement, we’ll help identify the right medium for your message distributing it to help you maximize your return on investment.
Why is Marketing Your Urology Practice Important?
Every patient you see and their own set of unique needs.. Your urology website marketing should work to meet your patients where they are, with care and understanding.
As a urologist, you’vespent a lot of time and effort building your reputation and practice. Developing a high-performing web presence, including a website, social media presence, and off-page properties, also takes work and time. Did you know that “near me” type searches on Google for health-related services have approximately doubled since 2015? For long-term practice success, it’s essential to have a solid urology marketing and advertising strategy.
It shouldn’t just focus on your major revenue-driving procedures, but also on patients who can present greater lifetime value as they age. A happy vasectomy patient will come back to you again and again when they have other needs. The first thing is to use your marketing to get them to come into your office so they can experience your excellent level of care.
When patients choose their urologist, they typically begin the journey through either a referral from a primary care doctor or by looking for key qualifications and credentials. However, when the referral option is not favorable or they are debating a number of different urology practices, the ultimate choice can be influenced by a number of factors as a result of their own online research. This is where your online presence makes all the difference. Many patients may select a urologist based on their experience, training, and online reviewsfavorable outcomes. A website with a bio can be a good starting point. However, factors like the depth of unique content, online reputation, and consistent communication (on and off the website) can also compel them to request an appointment.
If you want the very best in urology marketing, from website design to good SEO, you need to involve experts in urology marketing. It can make all the difference between a little-known practice and a booming urology business. If you’re ready to put your practice on the map with the best in urology marketing, contact us and start the process.