Email Marketing for Healthcare

Email marketing for medical practices is one of the best ways to build long-lasting patient-practice relationships. Whether your email campaigns focus on informational newsletters or individualized patient education, email marketing keeps your practice top of mind with patients. Automating patient communication allows you to save time, improve efficiency and your patient’s experience with your practice. Today, email software exists to help design, automate and track your campaign’s performance. It also ensures that your emails are properly delivered and seen.

Types of Email Marketing Campaigns

As one of the easiest and cost-effective ways to market your practice, email marketing can be used for:

Update patients on relevant health news and seasonal health-related topics. Educational emails are a great way to keep your patients informed and engaged in their care. As a best practice, segmenting your list ensures the right information is getting the right person at the right time.

Announce upcoming prenatal, birthing and other classes as well as community and practice events.

Keep connected to patients and referring physicians by updating them on new services and products. Help to announce a new provider joining your practice and looking to fill their schedule.

Email Marketing Program

Regardless of your specialty or practice type, your time for marketing is a limiting factor. Practis is here to help. At Practis, we can design and manage all aspects of your email marketing campaigns.

Copywriting & Graphics

Captivating images and content play an important role in the effectiveness of email newsletters. Users expect meaningful content that connects.

Mobile-optimized Email Template

With more than 50% of email campaigns viewed on a mobile device, it’s mission critical to think of mobile first.

Campaign & List Management

Regular list cleaning and optimizing the opt-in process improves email deliverability and reduces spam complaints.

Comprehensive Reporting

Comprehensive reporting to provide you insight as to the effectiveness of your newsletters and the extent of your reach.

With our email marketing program, you’ll receive:

Professionally Designed Newsletters

Practis will design a customized newsletter template that will not only promote your brand but also work well on mobile devices.

List Management

Keeping your list clean will ensure delivery. Troubleshooting and removing bounced emails, and updating with new addresses will keep your list up-to-date.

Newsletter Content

Coming up with the right content and key messaging is one of the most time-consuming tasks associated with a successful email campaign. Practis can help.

Your patients are waiting to hear from you.

Email marketing easily and affordably allows you to get in touch. But don’t forget to get patients to opt-in first, it’s the law! Get started with us today and learn about how you can improve your e-mail marketing efforts!