At Practis, we know what it takes to generate more patient leads for your orthopedic practice. That’s because we specialize in healthcare marketing, and we’ve helped orthopedic practices all over the U.S. achieve exciting growth.
With 25 years of experience in orthopedic marketing, we understand things other marketing agencies don’t. For example, we know what kind of patients you are targeting, the conditions those patients look for, and the treatments and procedures you specialize in.
From the beginning, you can feel confident that you have a partner who will offer valuable insight in terms of site content, architecture, UX/UI, and marketing strategy.
Orthopedic Digital Marketing
What can Practis offer you in terms of orthopedic advertising and marketing? We offer a range of tools and services to help your orthopedic practice thrive. For instance, you can look forward to the following:
- Custom Website Design – Practis offers each client a unique website design optimized for their practice, which they own! Additionally, it will be:
- Ready to launch in as little as 30 days.
- Compliant with HIPAA and accessibility guidelines
- Equipped with our easy-to-use content management system so you can easily update your website’s content at any time.
- Full of our award-winning design features.
- Multiple site design options.
- Customized orthopedic content – Our professional content writers can produce unique, up-to-date content crafted specifically to suit your practice.
- PPC Campaigns – We can run targeted ad campaigns on platforms like Google and Facebook to reach the audience you want to reach
- Orthopedic SEO (Search Engine Optimization) Services
- Social Media Management – Social Media platforms are a massive source of information today. We can ensure that your patients can find you exactly where they’re looking.
- Reviews Management – Patient reviews are an essential part of the modern orthopedic marketing campaign. We can help implement solicitation through your EHR as well as ongoing management.
In addition to all this, you’ll also get dedicated and ongoing support for the duration of the project and the journey beyond.
Results-Driven Digital Marketing & SEO for Your Orthopedic Practice
Traditional orthopedic advertising can’t meet modern expectations or achieve significant practice growth. You need a clear, comprehensive, patient-centric strategy for orthopedic digital marketing. We understand that each practice is different and has unique needs. After all, your patients receive unique, customized care from you. Your orthopedic practice deserves a customized marketing plan to drive results and grow your practice.
You most likely spent a lot of time and effort building your reputation and practice. Developing an effective digital presence also takes work and time. With Practis, we get under the hood to learn more about you, your passion, your success stories, and what makes your practice unique in your market, and then amplify that information consistently across your digital presence.
With almost 25 years of helping orthopedic groups market their practice, we know what works and can hit the ground running.
Marketing Orthopedic Practices is What We Do
Orthopedic Website Design
Prospective patients are increasingly turning to the web to seek medical care. A professional-looking website should provide those visitors with a clear understanding of the excellent care you provide as well as a great user experience, regardless of the device that are using to view your site. Help them decide to call you to schedule their visit. With Practis, clients can enjoy a modern, mobile-friendly website design and online marketing program that is customized to their specific orthopedic practice.
SEO for Orthopedic Practices
Getting your site ranked favorably is critical to your practice growth. In the U.S., there are millions of Google searches for an orthopedic doctor each year. Therefore its mission-critical that your website is optimized properly for prospective patients who are searching online to find you. Search engine optimization, or SEO, will help to get your website ranked favorably. Targeting specific keywords related to your specialty and your locality, adding and optimizing content on topics you want to be found for, improving site page speed and user experience are all a part of SEO. If your search results are not where they need to be, Practis can help.
Social Media for Orthopedic Practices
Reviews Management for Orthopedic Practices
Today Orthopedic practices provide comprehensive orthopedic care – from sports medicine to complex sub-specialty orthopedic surgery. When a patient feels comfortable with her orthopedic surgeon, he or she will likely become a life-long patient who makes referrals to family, friends, and those with who they are connected via social media.
Many patients who are looking for an orthopedic specialist near them go online to seek referrals and online reviews. Those online reviews can exist in many places across the web – Google, HealthGrades, Facebook, orthopedic physician directory sites. Therefore it is important that you manage your online reputation.
Content Marketing for Orthopedic Practices
Orthopedic content for your website and social media on a variety of topics covering testing, wellness and prevention, conditions and treatment options.
- Where Does It Hurt Feature – complete with orthopedic content.
- Blog Articles, Infographics & Social Posts – written and sourced specifically for your practice and shared on your social channels.
- Patient Education Animations –animated, audio-enabled tutorials on a number of orthopedic related conditions and procedures.
- Patient Education Videos –patient education videos on a number of orthopedic related conditions and procedures.
- Online Patient Intake Forms – HIPAA compliant forms for appointments, patient referral, workers comp, new patient forms, spine questionnaires and more
Orthopedic PPC Marketing
Today you need to be an everywhere brand – getting in front of and connecting with prospective patients wherever they may be. Whether it’s a PPC campaign on Google for a specific service line in a target market or a social ad campaign on Facebook to drive awareness and engagement, Practis goes above and beyond by identifying the right medium for your message and pulsing that across your digital presence.