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Category: Marketing Your Healthcare Practice

7 Ps of The Marketing Mix

Complete Guide to the 7 Ps of The Marketing Mix

Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades.

older woman looking at mobile phone

Healthcare Marketing to Seniors

As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture.

smiling face for health and wellness

Health and Wellness Marketing

Wellness Awareness & Your Practice
Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation.

marketing team

11 Healthcare Marketing Ideas for 2024

Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping pace with the speed of change.

Healthcare Content Marketing

Content is king.
In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he could see a little further down the road than most.

Doctor worried about marketing that isn’t working for practice

5 Marketing Misconceptions in the Healthcare Industry

Growing a healthcare practice is not easy, especially if you don’t have all the right information. There are a lot of practices that have been operating off of old practice growth strategies that were just never true.

Patient searching online for google results

Powerful Medical Marketing: Why PPC Ads Work

Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success.

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