Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades.
As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture.
Wellness Awareness & Your Practice
Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation.
Harnessing the Power of Social Media for Your Practice
Social media is powerful. As a practice owner, harnessing social media for healthcare not only helps grow your practice,
Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping pace with the speed of change.
Content is king.
In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he could see a little further down the road than most.
Growing a healthcare practice is not easy, especially if you don’t have all the right information. There are a lot of practices that have been operating off of old practice growth strategies that were just never true.
Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success.
In today’s digital world, a robust digital marketing campaign is mission-critical for OBGYN practices to effectively connect with patients 24 x 7, provide ongoing education,
It’s no secret that your practice’s reputation can be a driver of your patient acquisition and retention. Good reviews and a great overall sentiment about your practice can lead to natural success,
