It’s no secret that it is impossible to make everyone happy all the time, especially in healthcare. Even the very best practices can suffer from negative reviews from a patient. Nine times out of ten, it has nothing to do with the care you provided. Dealing with health makes people nervous, and when they are nervous, they are more likely to want to channel their frustration somewhere. A common place to go these days is the internet. Even patients who seemed pleasant in the office can later tell everyone else how miserable their experience was, which is bad for the reputation of your practice.
Knowing how to respond to negative patient reviews is one of the key ways in which online reputation management is quickly becoming an invaluable tool. Healthcare listing sites like Google Reviews, Healthgrades, Vitals, and Yelp dominate the search results page, which means any new patients are likely to see your reviews before they ever visit your medical practice’s website…
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