Women seeking OB-GYN services from gynecologists and obstetricians are faced with the choice of deciding who they want to see. When looking for a new OBGYN, most women will search the internet to find a provider that they like and trust. This is why it’s so important to have a website that introduces your practice in a beautiful and effective way. A website is the first introduction you have to potential patients. You’ll want to make sure you’re putting your best foot forward.
Here are 5 OB-GYN website design principles that can take your practice’s website from good to great:
- Clear and organized layout and navigation
- Relevant and educational patient content
- An aesthetically pleasing and functional design
- Messaging that creates a deeper connection with patients
- Imagery that reflects the community’s demographics
Clear and organized layout and navigation
A clear and organized site architecture helps patients easily navigate your website and find the information they need. Your OB-GYN website should have a logical and intuitive flow to it, with important information prominently displayed and easy to find. You should make sure there is a call to action on each page, which will help lead patients to call and schedule an appointment.
Relevant and educational patient content
Medical practice websites should provide relevant and informative content that answers patients’ questions and be written in an easy-to-understand language.
Having content on women’s health, specific to the conditions your OB-GYN practice treats and the procedures you perform will let your patients know that you provide the services they are looking for and that you are an expert in treating women’s health issues.
An aesthetically pleasing and functional design that appeals to women
Your OB-GYN practice needs to establish trust with patients, and the website design should reflect that. A clean, professional design with a consistent color scheme and typography can help establish credibility and trust. The fonts, colors, imagery, and features you choose to appeal to your target audience will leave an impression. Make sure it’s a great one, and that it will help you connect with the women you treat. You’ll want to use photos of women (your target audience) living life to the fullest. After all, the message you want your potential patients to know that is that you exist to help them be best best versions of themselves.
Further, having accessible features on your OB-GYN website will ensure WCAG and ADA compliance, and empower patients with disabilities to have equal access to pertinent information. This will help make sure everyone has equal access to your site and avoid lawsuits.
Utilization of key messaging to create a deeper connection with women at all life-stages
To provide the best care possible, your OB-GYN practice needs to connect with women at all life stages. One way to do this is by providing key messaging on your website that resonates and makes women feel their best. What you say and how you say it can help cultivate a positive and supportive environment. Words are just as important as pictures. When combined, your practice’s personality and mission can come to life and speak to your patients on an emotional level.
The goal is to make your potential patients feel like the hero of their own story. You are there to help them become the person they’ve always hoped they can be by helping their bodies be healthy. The focus should not be on you and what you know, but how you use what you know to help them.
Imagery that reflects the demographics of the women you are trying to reach
Patients are more likely to feel understood when they see pictures of people who look like them receiving care. Using imagery that reflects the demographics of the patient’s your OB-GYN treats is important. Think about the patients you see in your clinic every day. Do the images of people on your website look like the patients you often see?
Each patient wants to feel known and understood, but especially in the OB-GYN space. When patients see an image of someone who looks like them, or who is doing something they do, they are more likely to feel that the medical practice is inclusive and welcoming. They will believe that you know how to take care of them and their specific needs. All from pictures on a site!
Bonus tip: A significant percentage of website traffic comes from mobile devices. Therefore, it is crucial for your practice’s website to also be mobile-responsive, meaning it adapts to various screen sizes and displays information in an easy-to-read format.
In conclusion, a good OB-GYN website design will help sell your practice’s services before a patient even picks up the phone to call. If you have a clear and organized layout, deep and relevant patient content, an aesthetically pleasing and functional design that leads them to call you, messaging that connects with patients and lets them know you can help them with their problems, and compelling imagery that aligns with the demographics of the women your OB-GYN practice treats, you’re already ahead of the game.
In addition to following these 5 website design best principles, here are 5 web pages your healthcare website absolutely needs.
P.S. Here are 5 Examples of OB-GYN websites that we think really stand out from the competition:
SOUTH FLORIDA WOMEN’S CARE
CAPITAL WOMEN’S CARE