To succeed in the competitive healthcare industry, a management services organization (MSO) must have a strong infrastructure in place. Given that one of the main goals of an MSOs is to increase revenue,
Healthcare marketing budgets can vary widely depending on the size and speciality of the practice as well as the size of the target audience and methods used to reach them.
One thing we have learned from the post-pandemic era in healthcare is that we must prepare for what is to come – and adapt. There have been several changes over the last two years,
QR codes have been around since the late 90s, but the technology seemed to be ahead of its time. It wasn’t until recently that there has been widespread adoption and increased use of QR codes.
A patient’s first encounter with your practice can be a critical part of your relationship. When you onboard a new patient it is important that the experience is fast,
In the hopes of making it easier for patients to price shop for non-urgent services, on January 1, 2021, CMS made it mandatory for hospitals to publicly publish their standard and negotiated fees for 300 shoppable services online in a machine-readable format.
In the past when selecting a new doctor, patients would primarily rely on referrals from their primary care physician or from friends and family members. Today,
In the digital marketing world, social media is one of the more tangible elements that drive your online campaigns. Unlike the more “behind the scenes” work done for SEO,
Yes, we know there’s still a few weeks left of 2020, and with what a year this has been, you’re probably just hoping to make it through with ease.
Keep your website, newsletter, and social media content fresh and engaging. Use this copy to promote timely health themes by highlighting topics in the Healthwise Knowledgebase.
