CHARLOTTE, N.C. (October 30, 2024) – Onspire Health Marketing, a tech-enabled marketing firm for medical practices, hospitals, and other healthcare organizations, has announced its innovative new partnership with Freshpaint. Freshpaint, a leading health technology provider, helps bridge the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that could violate privacy laws. Through this partnership, Onspire Health Marketing and its family of companies (Practis, MedPB, HearWorks, Aesthetic Brand Marketing, and Dobies Health Marketing) will deliver top-tier privacy-first marketing for healthcare clients who advertise digitally on third-party platforms like Google and Meta.
Onspire Health Marketing’s tech-enabled marketing solutions, powered by Freshpaint technology, protect healthcare organizations from data breaches that can cost millions in fines, penalties, and reputational damage. Freshpaint’s BAA-supported platform helps close security gaps across digital marketing, from online ads and performance analytics to web features like embedded maps and videos. It acts as a safeguard for patient data by filtering out protected health information before it reaches untrusted third-party platforms, ensuring compliance with privacy regulations. All patient information remains private yet available to marketing teams for the insights needed to drive effective campaigns…
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