Many medical group practices know that they need to invest in local search engine optimization (SEO), but most have no idea what local search is about. We have clients who start their online marketing program wishing to rank #1 in New York City, Miami, Chicago and Los Angeles even though they are physically located in Cleveland. Educating potential clients about how local SEO works is something we do everyday.
Do a quick Google search for “restaurant”. Don’t include a city or town in your search. You will see local search results based on your current geographic location. Now do that same search from home. Google will display a completely different set of search results. Why?…
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