Consider the following scenario…. You go out and by your dream car, a brand new Ferrari Testarossa. It looks great and has all the latest accessories, but there is a problem… the car does not run and you still have to take the bus to work.
Sure the car looks great in your driveway and you can tell your friends to come and take a look at it, but it really isn’t serving its true purpose, to get you where you need to go. The scenario that I just described may sound far-fetched, but I have found that a lot of companies are replicating this same scenario with their website. They have a very well designed site, but when it comes to attracting visitors, most sites are falling well short of expectations…
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