Facebook has long been an ideal medium to connect with friends, customers, and consumers. It can be said that Facebook has been a leader in getting in front of a desired audience. Facebook is a highly effective venue to reach a wide range of eyeballs, and this appeal is enticing to healthcare marketers.
As it sometimes happens, the big playing field can get messy. Facebook as one of the top players in advertising has been involved in recent privacy scandals and congressional hearings. As a way to combat this backlash, Facebook has increased transparency in its ad targeting, which means users can now opt out of advertising indicators. Understand what you can do to ensure privacy when running Facebook ads…
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