Social media and healthcare are a powerful combination. Today, it has become an important part of sharing health information. The use of social media can help patients feel more comfortable before their visit with your office, showcase your experience, and build trust. There is no denying the popularity and use of video, especially on social media. If you’ve ever seen a TikTok video, a social platform that is known for its short interesting content, you know that they figured out how to grab a user’s attention, especially on a mobile device. So what can we learn from TikTok and how can we harness what they do so well for healthcare? Let’s find out.
So how does the approach that TikTok takes translate to other social platforms? Using movement in your content and keeping your videos very short will grab the attention and interaction of your visitor far better than static content. This holds true across social, from organic Facebook posts to paid ads…
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