They help to break up content and capture your visitor’s attention. Unfortunately images are also one of the most common bandwidth hogs on the web. Each image that you add needs to be downloaded from your server on to your visitor’s computer. This can increase page loading times, increase your hosting costs and have a negative effect on your search engine rankings. Therefore it is important to understand how to optimize your images properly.
First analyze your site to determine what images need compression. Google’s PageSpeed Insights, Website Grader, and GTMetrix are great resources for doing that analysis and identifying what needs to be fixed…
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