Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your site looks beautiful, and your budget seems to be in line for the year. If that’s the case, there mustn’t be anything to worry about, right? While all of these things are phenomenal, if you don’t look at the small parts of your overall marketing plan, you could be pacing towards disaster. So, how can you keep sailing smoothly instead of hitting rough waters?
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