These fun and personal experiences help a user get to the information they need. The truth of the matter is that quizzes are a great way to instigate actions because they unite meaningful content with an integrated call-to-action (or CTA). A quiz acts as the content which leads the user to a CTA. Here’s an example of what I’m talking about:
Imagine you are a gynecologist who specializes on the treatment of uterine fibroids. A potential patient visits your site looking for information on uterine fibroids and possible treatment options. She is excited to see a quiz asking a handful of questions about her symptoms. At the end of the quiz she receives a recommendation that she could be a candidate for UFE and then is offered a link to schedule a consult with the practice. Who wouldn’t want to take the next step?…
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