Marketing in healthcare can often feel overwhelming. Like any industry, we must evolve to meet the needs of our patients. No longer can you fall back on excuses like, “We don’t need to expand our patient volumes,” or “Patients will come to our location because it is the closest” or “Everyone knows me as I’m an expert in my field”.
These excuses may lead you down a path of complacency, and at the mercy of your competitors. You may risk falling behind…
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