The actual payment page has the look and feel of the merchant’s site, but the entire transaction happens on a hosted, third-party server. This approach shifts the liability away from the merchant, helping to reduce credit card fraud, identity theft and security breaches. However, given the ease of hosted online bill pay forms, many merchants often neglect the importance of conversion and usability. Don’t make this mistake. As a practice, you still must take proactive steps to convert users even if a third party is responsible for the actual transaction. Here are a few tips you should consider:
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