How Important is Social Media for My Medical Practice?

Practis Blog

Whether you have a medical practice, run a daycare or have a restaurant, social media plays a vital role in the success of your business.

Here are a few reasons social media is important for your medical practice:

People spend a lot of time on social media…including your patients.

Studies show that 20 percent of time spent online is on a social media outlet. Having a presence on Facebook, Twitter, Google + and YouTube increases your online footprint and makes your information, such as your phone number, address and website, easily accessible to patients however they find your information online.

Social media sites influence search engine rankings.

Social media sites influence where you rank on Google, Bing and Yahoo. Even if your website isn’t showing up high in search engine rankings, there’s a chance your Facebook page may pop up on the first page. It’s also highly suggested that you create a Google + page and use it often because Google rewards active Google + users.

Your Facebook page is its own search engine.

With the increased use of social media, social media sites are becoming search engines within themselves. People go to social sites to find the businesses and services they are looking for.

Reviews are available on social media sites.

Reviews are incredibly important for medical practices. Patients can now leave reviews on both Facebook and Google +, giving your patients an opportunity to share their positive experiences and allowing you to interact with patients.

Social media allows for more advertising opportunities.

Paid advertisements on Facebook, Twitter and LinkedIn drive traffic to your social sites and increase referral traffic to your website.

Social Media Marketing for Healthcare

Practis, LLC understands the importance of using social media marketing for your medical group and how to do that properly without jeopardizing patient privacy.

Call 704-887-5300 for more information.