A study done nearly three years ago indicated that one in 20 Google searches were for health-related information. With the internet growing at a rapid rate, sites that once ranked highly in SERPs (search engine results pages) are facing more relevant competition, and losing real estate on page one in the process. While organic SEO is a necessity with regards to your online marketing, it’s important to be sure that you are looking at all potential avenues, such as PPC campaigns, to keep your healthcare site ranking high.
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