Most physicians and healthcare administrators think of their medical website as a useful tool to acquire new patients. The reality is that it can be much more. Your medical website is an effective tool to service your existing patients and referring physicians and improve your practice workflow. Here are a few practical ideas to make that happen.
Think of how many times you stepped a patient through how to prep for an upcoming procedure or diagnostic exam. Some days you just want to hit the re-play button. Well here’s a great tip… grab a camcorder and record a video of yourself reviewing each prep. Then upload those videos to your YouTube account (yes that means you need to sign up for one). From there, simply add the YouTube embed code to a page on your website. Now you can simply direct patients to watch the video while you’re seeing your next patient…
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