A study titled Do Patients “Like” Good Care? Measuring Quality via Facebook revealed that the number of likes on a hospital’s Facebook page are a good indicator of patient satisfaction and low mortality rate.
Many medical practices, hospitals and other health care organizations have resisted entering the social space even though millions of people use Facebook and other social media tools to search for hospitals, healthcare and medical information online. Currently about half of the US hospitals do not have a Facebook page at all. The study found that:…
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