Email marketing is an effective tool to reach patients and promote action. Many practices, both large and small, use email to communicate, inform, or incentivize. Here are a few do’s to help you get started and be successful with your email marketing.
The first step to a successful email marketing campaign is to gather up email addresses. This is vital and sending emails without permission is illegal. This can be as simple as an opt-in checkbox on your website, patient portal or including a subscription link on appointment reminders. You can also ask whether they’d like to be added to your email list as you interact with patients. A simple email can provide a big return…
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