In the world of marketing, it’s all about focusing on dozens of things at one time. Sure, there are certain statistics that you’ll want to focus on regularly, but a fixation on one specific stat over and over again may end up making your campaign seem stagnant, or like an overall failure. On the flip side, looking at too many statistics can cause a great deal of confusion as you won’t be entirely sure as to what is contributing to your overall success.
So, what things should you be looking for?…
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