The importance of content has been repeated throughout almost every publication spouting “quick tips to improve your SEO”, and for a very good reason. Content is king when it comes to optimizing your site to rank in major search engines, and it has even been highlighted as a focal point by Google itself in multiple instances.
Unfortunately, it can be all too easy to overload a site with just any kind of content. What truly matters is producing content that has been specifically written with SEO best practices in mind, while also remembering that it needs to be understood by a number of different individuals with different reading levels. …
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