As a provider, taking on a new product or service line can be both exciting and daunting at the same time. If you’ve got a great marketing plan, and know that you have patients lined up, you can literally see the success you’re about to have. However, if you don’t have a marketing plan, and really aren’t sure if people will be interested in your area, the fear of the unknown can quickly cause panic. Our biggest piece of advice: don’t stress and make hasty decisions, or you’ll be in a bigger mess than when you started.
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