As a local practice or hospital, proper management of your digital presence at the local level should be a key part of your overall online marketing strategy. Not only do local listings feed search results, they also provide another avenue for potential patients to connect with you. Knowing where to start, why directory listings and reviews are so important and what’s involved in this effort impacts the success of your digital marketing effort.
A verified, accurate Google My Business (GMB) page is probably one of the most important things you can do to improve your local search results. When claiming your Google My Business page, make sure you pay attention to the exact name and address your practice is registered as in your state. For example, does your business name include the periods in P.C, or is it listed simply as PC, do you list your office with Suite or #200, etc. The consistency of NAP (name, address and phone number) is key to improving your domain authority with search engines and getting your site listed more favorably in local search results…
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