Writing content for your medical website can be tough. At certain times you’ll want to be scholarly and provide very formal information. At other times, you’ll want to be more conversational and evoke a sense of comfort. The stigma is that those two ideas are so vastly different that it’s nearly impossible to make them work in tandem with one another. However, it’s completely possible to blend the two styles and create a well thought out, conversationally driven website that will both please your users and the internet power that is Google.
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