You want all of the positive reviews, and that’s not a bad thing. But how you get them is another story.
Google has always had a policy in place to safeguard against false or spammy reviews, but over the last year they’ve made huge strides in making sure that they’re cracking down on any and all unethical review techniques. One such technique is called review gating, in which a business initially finds out if the experience was positive or negative before sending their consumers or clients outbound to a review source such as Google. In essence, this is practically soliciting only positive reviews, and misrepresenting the actual reputation sentiment of a business. The positive side is that you can avoid this and still be successful in gaining plenty of new positive reviews…
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