As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture. This demographic shift presents challenges and opportunities in marketing to the growing senior population.
Many advertisers miss the mark when marketing healthcare services to seniors. Campaigns that rely on outdated stereotypes or patronizing messaging can be ineffective and even insulting to the audience they’re trying to reach…
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