If you’re working with a marketing firm, chances are you receive monthly reporting about your site’s performance, along with a few statistics about your overall online presence. However, if you’re just letting your site generate results by itself with very little outside work or don’t know the questions to ask, you might be missing out on some key data points that could help your marketing and branding campaigns. Here are a few questions to ask either yourself or your marketing representative to understand how your campaign is truly performing and what you might be able to do better!
1) What am I doing for offline marketing?…
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