If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very separate strategies. One (SEO) is looked at as a way to gain growth over the long-term, which the other (PPC) is looked at as a way to get instant results. However, when you begin to think about these two things under the same umbrella, you’ll notice that the two can be wildly complementary, ultimately creating more success in the realm of search. So, just how can these two be used together to benefit your online marketing presence?
The most blatantly obvious piece of evidence that SEO and PPC work well together is right on the first page of Google. If someone searches a keyword like “sinus treatment” in your area, they’ll most likely be offered up a few paid ad results at the top of the page. After that, you’ll see a few Google listings via the map, and then your organic listings. Now, imagine that you, an ENT doctor, have placement on the ads, the Google listings, and the organic search all within that first page. Not only are you taking up much more real estate than your competitors, but you’re also generating the impression that you have a very established presence within that market. Regardless of the area in which they click, they still navigate to your website and ideally turn into a strong lead for your practice. …
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