In marketing, you’ll often hear people discuss an acquisition funnel for their users. In the healthcare space, our ultimate goal is to create a funnel that leads directly to patient acquisition. By knowing how the funnel works, you can design a strong marketing campaign and pair it with your internal resources to give a unique approach that will benefit your practice and ultimately attract (and keep) more patients. While your funnel can certainly be tailored to your needs, here’s a solid outline of how it should work in the wonderful world of healthcare, and what you should do to capitalize on each opportunity!
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