If you’re anything like the average user of the internet, chances are you don’t know exactly what you want to search each and every time. In fact, sometimes the words just don’t make sense (especially in the healthcare space), so you rely on image searches to confirm that your particular word or phrase will even return good results. If you’ve ever been in this predicament, you may have noticed that the images popped up for you on the page before the actual website results. It may seem like mind-reading, but the fact of the matter is that search engines are smart and know what people want.
This is precisely why you should never forget about the images on your website. If you’re doing great SEO work, they may just be a second line of defense. However, if you’re lacking ranking power for specific terms these images may just be where potential patients find the information they need. …
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