So you just spent weeks, if not months, working on your medical website; compiling and writing content, reviewing images, drafting the right messaging, and scrutinizing every word in every paragraph. After getting your website just right and launching it, it’s tempting to just ignore what happens next. Unfortunately, your website is not a “build and forget it” kind of thing. A successful website is a work in progress that needs ongoing attention so that it can attract new patients and service existing ones. Maintenance is essential whether it’s your yard, your car, or yourself. Your website is no different.
Here are a few things to take a look at on an ongoing basis:…
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