Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but you notice that they’re four sizes too small. The store is out of other sizes, so you purchase them anyway, knowing deep down that no one will ever see them.
That anecdote seems illogical and highly unlikely for anyone, but it’s something that happens all the time when companies begin to develop their plans or choose their company for online marketing. The important thing to note is that online marketing certainly isn’t one-size-fits-all, and shouldn’t be treated that way if you intend to see success. …
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