A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of secure sites that are taking up real estate on the first page of Google is increasing, and this takeover shows no signs of stopping. Currently, over 50% of the page one results in Google show HTTPS URLs, with the amount said to increase to 70% by the end of this year. With this information, it’s not too far-fetched to assume that this could be a signal with a similar level of importance as mobile-friendliness. Are you being proactive with your online presence?
Since 2014, Google has been announcing that HTTPS would be a ranking signal, albeit lightweight, in their algorithm. However as recent as April 24, 2017, online marketers have been hearing that the ranking boost will not be increasing in importance. So how do we know if it truly helps with SEO? The answer is research!…
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