On April 19, 2021, Google announced an algorithm update that will prioritize sites that pass certain user experience (UX) metrics. This update will begin rolling out and affecting search rankings in mid-June, with the changes completing sometime in August. Medical websites that comply with accessibility requirements will be in a great position to benefit from this update. While the upcoming UX update will not consider accessibility as a sole ranking factor, it will play an important role. By understanding what Google is looking for and how it relates to website accessibility, you can better prepare for the impact this change will have on your website’s performance in search.
Google’s algorithm will look at three different page experience metrics, or Core Web Vitals. Monitored through Google’s Search Console, these signals factor a website’s ability to offer users the best browsing experience with optimal loading speed, responsiveness, and stability…
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