Tap Into Social Media’s Practice-Growing Power
Social media is a powerful tool for any medical practice, including those in the urology field. Where social media for urology gets tricky is with sensitive subject matter and potentially offensive posts. If you’ve been eager to increase your social engagement but unsure where to start, Practis can help.
With the right social media management, you can utilize social media – from YouTube to Doximity to X – to spread awareness and reach more patients. Some urologists have had outstanding success with YouTube channels and other platforms by easing anxiety around procedures and sharing insightful health and wellness tips.
Benefits of Social Media for Urologists
At first, urology might not seem like the most social-media-friendly topic. But the vast majority of patients look for health-related information online – and that includes urology patients. Insight, educational information, and inspiration are needed to support patients online, and urologists must answer that call if they hope to remain competitive.
Social media for urologists can have the following benefits:
- Stand out in a competitive field
- Raise awareness around certain procedures to reduce patient distress
- Educate patients about bladder health
- Build credibility and trust in your community
- Attract new patients and engage existing patients
- Help reduce fear, stigmas, and misinformation
Social Media for Urologists and HIPAA Compliance
Some urologists shy away from social media for fear of violating HIPAA or alienating patients. A better-safe-than-sorry mentality is understandable, but it shouldn’t keep you from accessing the many benefits of social media marketing.
Social media best practices can help you stay compliant and ensure you don’t miss out on your full digital marketing potential. Whether you want to make the most of Instagram, YouTube, or Doximity, Practis can help ensure you strike a balance between personable, professional, and privacy-minded – just like your HIPAA-compliant urology website.
Make Your Social Media Account Stand Out
Believe it or not, having neglected social media accounts is worse than having none at all. In this day and age, patients often check online reviews, websites, and social media accounts before they ever step foot in a new practice. If your social accounts are sparse, unprofessional, or they fail to engage with curious patients, it can make you look disinterested and uncaring.
Your social accounts should have the following:
- An active voice that’s human and engaging
- Timely, thoughtful responses to comments and questions
- Content that’s been re-shared from other reputable sources
- High-value, in-demand information
- Inspirational content that offers emotional support
- Posts that show community events, celebrations, traditions etc.
Top Social Media Platforms for Urologists
Sharing high-quality content, raising awareness, and engaging with patients is always a plus – regardless of which social medial platform you use. But some platforms are especially useful for urologists, and each platform can add unique value to your practice.
YouTube
YouTube has a lot of potential for urologists looking to raise awareness and ease anxiety. Some urologists have gained massive YouTube followers by sharing videos of cystoscopy procedures. People like to know what they’re in for, and watching a video can demystify the process, helping them feel more at ease. Other popular urology YouTube channels educate patients about bladder health and share advice with medical students.
You can use Instagram to post photos or videos of your clinic or staff or share interesting educational content through carousel-type posts. You can share posts that feature health tips, common misconceptions, fun facts, or patient testimonials (with their permission.) Instagram is very popular among adults who might use your services, so it’s a great place to connect, share valuable insights, and answer questions.
Creating a Facebook page for your practice (separate from your personal page) is essential. On Facebook, it’s best to post content on a daily basis. You can link to your urology blog, share patient reviews, offer up helpful tips for preventative care, and much more. You can also point your followers to other websites and articles you think they might appreciate.
Doximity
Doximity was created specifically for people in the healthcare industry. It’s similar to LinkedIn, but uniquely tailored to the medical community. For Doximity, you’ll need to complete a verification process, but the platform is free to join and use. Users enjoy Doximity because it allows them to connect with those in the medical field, collaborate with other physicians, and access trending medical news.
X (Formerly Twitter)
With Twitter, you’re communicating with your followers in short bursts. For quick sharing, you can take posts from Instagram or Facebook and shorten them to meet X’s 140-character requirement. If you have a urology blog on your website (and you should!), users can “tweet” content directly from your blog, letting their followers access your blog as well. For X, it’s popular to share a quote, fun fact, blog blurb, or helpful tip, giving followers a quick glimpse into your unique services and offerings.
Make the Most of Social Media for Urologists
Staying on top of social media can feel like a full-time job. Luckily, the medical marketing experts at Practis have years of experience crafting compelling, HIPAA-compliant social posts so you don’t have to! Get a free Practice Assessment to kickstart your strategic medical marketing strategy – including online review management, social media for urology, medical website design, and much more.
Want to see how your urology practice stacks up in social media and all other areas?
Schedule a Free Practice Assessment Today!
