Companies commonly use a twice-yearly SWOT analysis to help crystalize their current and future positions. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis in healthcare is essential because it helps practice owners maintain their competitive edge, increase ROI, and boost patient acquisition.
Say you’re a practice owner doing a great job of retaining existing patients, but you’re in a slump with your marketing. Maybe you’re spending money on medical marketing strategies without seeing the results you’d like, or you’ve got a couple of online reviews damaging your reputation. A healthcare SWOT analysis can help you identify areas for improvement and implement the changes necessary to grow your practice. …
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