Patient retention is essential for running a successful healthcare practice but often takes a back seat to patient acquisition.
Patient acquisition is typically deemed to be the easiest of the two,
Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades.
As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture.
