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The Ultimate Guide to Savvy Social Media for Urology

Tap Into Social Media’s Practice-Growing Power
Social media is a powerful tool for any medical practice, including those in the urology field. Where social media for urology gets tricky is with sensitive subject matter and potentially offensive posts.

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Online Privacy and Security in Healthcare: What You Need to Know

Web privacy and security are critical concerns for healthcare organizations and consumers – that’s nothing new. However, the introduction of new regulations around tracking tools and consumer targeting means that protecting sensitive data is more complex than ever.

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Healthcare Marketing to Seniors

As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture.

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Choosing Your Healthcare Marketing Partner: Four Essentials

When it comes to marketing firms that serve healthcare clients, all things are not created equal. From understanding the nuanced needs and preferences of healthcare consumers to navigating the potential of tech-enablement and the impact of smart strategies,

7 Ps of The Marketing Mix

Complete Guide to the 7 Ps of The Marketing Mix

Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades.

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Health and Wellness Marketing

Wellness Awareness & Your Practice
Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation.

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