With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst always has something to do in order to keep your site ranking. It’s important to note that while every single piece of online marketing is crucial, there is often one signal that will stand out above the rest. Every year, digital forums and companies like Moz release their take on what the top ranking factors are with regards to local search. These reports allow online marketers to adjust their approach, even if just the slightest bit, to help sites gain traction and overtake the competition.
If you’re like the vast majority of “googlers,” then you’ve probably typed in “near me” when completing a search. For example, you’re really craving chinese food, so you type in “chinese food near me,” and then pick the first one because, well, it’s the closest! One of the top things online marketers are attempting to do today is figure out how to convince Google that your site is better than your competitors and should be ranked first. So, how do you do it?…
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