It seems that there are more and more options for marketing your practice online. Today you can advertise just about anywhere, including on mobile, social media, online directories and by geotargeting, to name a few. In addition, for a monthly fee, you can buy-in to a number of different services that will manage your online directory listings. How do you know which option is the right one for you? Here are a few things you should know:
Advertising online can be very confusing as there are so many options. Given the fact that few medical practices truly understand the complexity of digital advertising, it’s no surprise that the companies selling advertising (Google, Yellowpages, Facebook, etc) can easily entice those that are buying. These companies typically provide metrics like “potential reach” to get folks to sign on. On its own, potential reach is meaningless and should not dictate a buying decision. Understanding your campaign goals, target audience, what geographic area you wish to cover, as well as how many conversions (new leads) you’ll need to drive a return on your investment (ROI) is the information you need to make a good decision. …
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