To effectively complete in this new consumer-centric world, healthcare organizations such as medical groups and hospitals must focus on customer service, quality and price transparency . That means providing patients with high-quality care at competitive prices.
Think of the a brick-and-mortar outlet store, where it’s the cashier’s job to ensure the sale of a product. The storefront (a.k.a the brand), along with online marketing and advertising, bring in the customer…
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