Patients interested in making an appointment may be doing their research online, typically after-hours when it’s most convenient for them. Why? Most people are busy during the day, and it is not until things settle down in the evening or when they wake up first thing in the morning that they have time to connect. The problem is your office may be closed and unable to respond, making if challenging for converting these new potential patients. Here are a few ways you can improve your chances of reaching after-hours leads and increasing the number of new patients to your practice.
One of the most important options you can offer your patients, especially those researching out after-hours, are online forms. If they’re ready to book, add an “Appointment Request” form to your site. Adding a HIPAA-compliant appointment request form to your practice website will allow you to capture patient leads when those potential patients are on your site and interested in taking the next step…
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