In the past when selecting a new doctor, patients would primarily rely on referrals from their primary care physician or from friends and family members. Today, patients are taking a more active role in their healthcare and turning to the web to obtain information about new providers.
For most medical practices, optimizing their online provider directory is key to promoting themselves online. Implementing a solid SEO strategy that enables provider listings to be easily found in local online searches and users to interact with the information they seek, is key to driving results. Learn what the “must haves” are for an effective provider directory. …
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