When you’re building a new site or just looking to freshen up your current one, content should always be at the top of your list. While the importance of content doesn’t decrease dependence on the industry, there’s a lot to say about the strength of it when determining a healthcare website’s performance. From getting your rankings for a specific procedure up to page one, to making sure that you’re fully compliant, there are many steps that providers and practices need to consider when curating high quality content for their website.